Self-branding: naming a blog

Recently a friend asked for some advice in naming her self-promotional personal blog. Here are some thoughts I shared [some points are applicable to company names as well]:

~ Not prohibitively long or hard to spell. You’ll want people to be able to type it in, correctly, from memory.

~ Memorable, but not too gimmicky. You want longevity so don’t use trendy slang. Ex: I recently saw a sign for “Epic Masonry.” It’s “cool factor” will be dated before the year is out.

~ Consider the long-term if you’re using your name, specifically if you’re a woman. Will you eventually change your name if you marry? Or worse, divorce? You may lose followers if you have to overhaul your site/brand. Rebranding is always possible, but rarely ideal.

~ What makes you truly unique/you? What is the tone of your writing, both the voice and the content?